Discover our collections
Licensing opportunities and vision
Why license Marie Claire
Marie Claire brings together culture, creativity and everyday life to shape products that resonate with over 97 million women worldwide. Our confident point of view on style, beauty and modern living is translated into collections that are both relevant and desirable across categories and markets.
Fondation
Paris as a discipline
Marie Claire is rooted in Paris — not as a symbol, but as a discipline. A balance of creativity and structure. Of instinct and precision. This duality informs every product universe, shaping collections that feel both desirable and considered – wherever they are developed. It is a French perspective that travels — adapting across markets while maintaining a clear and recognisable identity.
PERSPECTIVE
Created with women, at every step
Marie Claire has always engaged with real women, their ambitions, their challenges, and their evolving lives. This close understanding shapes how we design, position and develop every product. Each collection expresses confidence with ease and aspiration with authenticity. Empowerment lives naturally within the brand, giving each product a sense of style that feels both elevated and attainable.
SCALE AND EXPERTISE
Global scale.
Applied expertise.
Marie Claire connects with women across geographies, generations and lifestyles. The media group engages a global audience of more than 97 Million women. Marie Claire products are sold all over the world through 40 lines, in more than 15000 points of sale, in Japan, Korea, China, Taiwan, USA, Europe, Turkey, India and Australia.
Where influence meets insight, Marie Claire creates expertise. We transform our media authority and cultural resonance into applied knowedge that our licensing partners can activate: translating fashion, beauty and lifestyle insights into clear guidelines, collection frameworks and visual languages.
how we work
A vision expressed through product collections
First launched in Japan in 1982, with Shoes, Eyewear and Bags, Marie Claire Paris Licensing works with partners to build product ecosystems that are coherent, desirable and commercially grounded. A clear brand vision only matters if it translates into execution. At Marie Claire, this translation is structured, guided and continuously refined.
A coherent brand framework
Every product is developed within a defined perimeter – ensuring clarity of identity across categories and markets. Elegance, accessibility and relevance are not abstract values. They are expressed through design choices, materials, pricing and positioning.
Our core brand principles
- Modern elegance
- Accessible refinement
- Confidence and clarity
- Cultural relevance
Our product principles
- Style aligned with function
- Consistency across categories
- Retail-ready positioning
- Long-term desirability
Beyond products
Experiences that bring
the brand to life
Marie Claire extends beyond media and products into spaces where the brand is experienced in everyday life. Whether in beauty, hospitality or emerging lifestyle formats, each environment is shaped with care — through atmosphere, detail and intention.
These spaces suggest new ways of living the brand — where creativity, comfort and connection come together in meaningful, tangible forms.
They open a field of possibilities for partners to imagine and develop new experiences, from cafés and hotels to future lifestyle destinations, where the Marie Claire vision can be expressed with clarity, relevance and lasting appeal.
Work With Us
Consistency, by design
Marie Claire Licensing operates as a structured partner — combining creative direction with operational clarity. We provide a clear framework that guides every development. This ensures that each product contributes to a coherent brand — across categories, partners and territories.
A complete ecosystem
for partners
Partners access a full set of tools — everything required to develop with clarity and precision: trend and collection insights, brand guidelines and assets, visual and storytelling resources, validation processes.
A collaboration
built on long-term alignment
We work closely with our partners — aligning creative ambition with commercial objectives. This collaboration ensures relevance in market, consistency in execution and durability in growth.